PARTNERSHIPS • GTM • PARTNER MANAGEMENT
Partnerships Should Drive
Your Growth
From revenue generation to GTM build-out and partner management, I help fintechs, SaaS, banks and advisory firms turn partnership into structured, repeatable growth engines.
PC
10+
Years across partnerships roles
6+
Sectors - Fintech, Payments, SaaS, Banking, Lending and more
100%
Deliverables transferred
E2E
End to end deal origination to live launch
🟢 Available for new engagements
ABOUT PAM
I’ve Been Inside the Machine.
I spent over a decade across partnerships and GTM roles at a leading SaaS platform, a consumer finance comparison site in Asia, and across financial services, namely SaaS, banking, digital lending, capital markets, insurance, and payments. Not advising from a distance, but inside these businesses in Singapore and across APAC; Writing term sheets, negotiating commercial terms, activating channel partners, and managing the relationships that drives revenue. Few advisors in the region have operated across this breadth of sectors.
I started ForgeScale because most companies building their first partnership program make the same avoidable mistakes and most consultants advising on it have never lived through the deals. I have.
“Practitioner -led. Commercially anchored.
Built to be yours.”
FINTECH
PAYMENTS
DIGITAL LENDING
BANKING
SaaS
GTM
APAC
You Have Partnerships. They Are Not Driving Revenue.
THE CHALLENGE
You have agreements in place. Goodwill on both sides. Maybe a partner portal is launched. But when someone asks what partnerships contributed to revenue last quarter, the answer gets complicated.
The problem isn't the partners. It's the infrastructure around them — the GTM foundation that was never built, the program that launched but was never managed, the channel that exists but was never structured to convert.
The channel isn’t producing revenue.
Referrals are inconsistent. Revenue attribution is unclear. You’re still chasing deals without a framework to tell you which ones are worth pursuing.
There’s no defined path to market.
Your ideal customer profile (ICP) isn't clearly defined for the partner channel. Your value proposition doesn't land consistently. Your go-to-market motion lives in your head, not in a playbook partners can actually use.
The partnership program works - until it doesn’t.
Launch energy fades. Partners deprioritise. Without structured management, the program drifts and so does the revenue.
SERVICES
Three Practice Areas. Every Deliverable Yours to Keep.
Start with the highest-priority gap, or build across all three. Every deliverable is designed to be adopted, scaled, and operated without dependency on external support.
01
Revenue Generation
“Revenue Generation that deliver revenue - not just intent”
WHAT’S INCLUDED
→ Rapid Market Entry: Spearheading regional launches with institutional precision
→ Product Monetization: Expert P&L ownership and self-serve platform development
→ Brand Positioning: Increasing regional penetration through integrated marketing
02
GTM Build
“Define your market, build the program, and launch with the right message.”
WHAT’S INCLUDED
→ Positioning and partner value proposition design
→ Partner program and playbook development
→ Partner messaging and go-to-market narrative
→ Facilitation of alignment workshops and partner planning sessions
03
Partner Management
“Keep partnerships performing and growing long after launch.”
WHAT’S INCLUDED
→ Risk, compliance, and governance frameworks
→ Partner onboarding, enablement, and health scoring
→ Contract milestone and performance tracking
→ Strategic account growth plans and QBR structures
Not sure which area fits your situtation?
Three Types of Organisations. One Specialist.
WHO I WORK WITH
Select the situation that best reflects where you are. Each signals a different starting point.
01 Fintechs
“You’ve signed the partner.
The channel isn’t producing.”
→ Activation in place, but not scalable
→ Revenue from partners is unpredictable
→ Commercial terms are misaligned with margin goals
→ Partners signed but activation is stalling
02 Banks & Financial Institutions
“The opportunity is clear.
The structure to execute is not”
→ Need governance, risk and due diligence frameworks in place
→ Commercial structure must hold up in regulated environments
→ Internal alignment requires a clear, defensible business case
→ Clear ownership across product, risk and partnerships
03 SaaS & ISV (independent Software Vendors)
“You have a partner program.
It is not driving pipeline.”
→ Partner programs exists, but engagement is inconsistent
→ No clear activation or enablement motion for partners
→ Revenue attribution to partners is weak or unclear
→ Need a scalable model before investing in a partnerships team
INSIGHTS
Stay Ahead of the Partnership Curve
A monthly perspective on partnerships, go to market, and AI automation. Focused on practical frameworks, evolving trends, and real world application.